The marketing: The Science and Art Shaping the Modern World

Marketing – This widely used and expansive term in today’s business world- is not merely a simple concept; rather, it is vast and powerful science that shapes our modern world. If you search through media and social platforms, you’ll find thousands of articles, books, training courses, TV programs, and posts published daily about this subject. This immense number of contents reflects the up paralleled importance of marketing in every business.

Today, marketing has evolved into a massive and dynamic body of knowledge with countless branches and subfields. Every day, numerous students, professors, and researchers are pushing the boundaries of this science. Even the greatest machine built by humankind- Google’s Search Engine – is, in a way, a marketing machine that helps businesses and individuals address their economic needs.

At Brandanegar, we have strived to explore this vast science and provide enthusiasts with a relatively comprehensive resource on marketing knowledge. Although marketing is advancing at a breathtaking pace, making it challenging to cover every development, Brandanegar can serve as an excellent starting point for your journey into the exciting world of marketing introducing you to key concepts along the way.

Marketing form theory to practice

Marketing is both a science and a practical managerial skill. The primary difference between modern marketing and its traditional form lies in the expanded tools, methods, and new knowledge that have been incorporated. These advancements have transformed marketing from a theoretical discipline into an operational and practical approach. Today, numerous smart and non-smart tools are employed across various marketing fields – From sensors that detect neural movement to intelligent machines processing billions of operations per second- all working to expand our knowledge in this field.

If you search the internet for marketing, you’ll realize that this field cover many domains. Some of the most familiar disciplines include:

• Advertising
• Sales
• Market research
• Branding
• Digital Marketing
• Negotiation
• Neuroscientific studies related to consumer behavior

However, the depth of marketing goes far beyond these areas and even extend to political applications – from a candidate’s victory in local elections to managing regional tensions, marketing plays an active role.

Marketing is an interdisciplinary field that draw from a wide range of other sciences while also contributing to their advancement. Disciplines such as psychology, sociology, mathematics and statistics, computer science, graphic design, literature, economics, and political science are extensively utilized in marketing. Beyond these, even fields like medicine (particularly neuroscience), history, philosophy and geography can be applied in marketing analyses and strategies. This breadth highlights the needless dimensions of this fascinating science.